Privacy Policy

Introduction

In this Privacy Policy, “LumaHvn,” “we,” “us,” and “our” refer to the business that operates the LumaHvn online store. “You” refers to a website visitor, customer, subscriber, account holder, or other individual whose personal information we process.

“Personal information” means information that identifies, relates to, describes, or can reasonably be linked with an individual or household. It generally does not include anonymous or aggregated information that can no longer reasonably identify you.

By using our website or providing information to us, you acknowledge the practices described in this Privacy Policy.

Personal Information We Collect

The information we collect depends on how you interact with LumaHvn and the features you choose to use.

How We Collect Personal Information

We may collect personal information from:

• Directly from you, such as when you place an order, create an account, subscribe to emails, complete a form, submit a review, or contact customer support
• Automatically from your device, through cookies, pixels, tags, log files, local storage, web beacons, and similar technologies
• Shopify, which provides the ecommerce platform used to operate the LumaHvn store
• Omnisend, which may help us manage subscriber preferences, email campaigns, automated communications, and related engagement information
• Payment and fraud-prevention providers, where necessary to process payments and assess transaction risk
• Shipping and fulfillment providers, including order tracking, delivery, customs, cancellation, and return information
• Analytics and advertising partners, where permitted by applicable law and your privacy settings
• Social media and referral platforms, when you interact with LumaHvn through those services

How We Use Personal Information

We may use personal information to:

• Operate and display the LumaHvn website
• Process payments and review transactions
• Accept, fulfill, ship, and track orders
• Send confirmations and service-related updates
• Process cancellations, returns, exchanges, and refunds
• Provide customer support and respond to requests
• Verify customer, account, or order information
• Detect and prevent fraud, abuse, and security incidents
• Maintain customer accounts and order histories
• Remember carts, regions, and website preferences
• Measure website performance and shopping activity
• Improve our products, content, offers, and website
• Deliver digital guides or educational content you request
• Send marketing communications where permitted by law and your preferences
• Measure and personalize advertising where permitted by law
• Comply with tax, accounting, consumer protection, and legal obligations
• Protect our legal rights and enforce store policies

Legal Bases for Processing

Where applicable law requires a legal basis, we may process personal information on one or more of the following bases:

• Performance of a contract: to process payment, fulfill orders, provide support, and manage returns
• Consent: when you consent to marketing, non-essential cookies, or another optional activity
• Legitimate interests: to operate and improve our business, prevent fraud, secure the website, and understand store performance
• Legal obligations: to satisfy tax, accounting, consumer protection, law-enforcement, and regulatory requirements
• Protection of rights: to establish, exercise, or defend legal claims

Where processing relies on consent, you may withdraw your consent at any time. Withdrawal does not affect processing that was lawful before withdrawal.

How We Disclose Personal Information

We may disclose personal information to service providers and other parties when reasonably necessary to operate LumaHvn.

Shopify

Our store is hosted by Shopify. Shopify may process personal information to provide checkout, customer accounts, security, analytics, fraud prevention, storefront functionality, and other ecommerce services.

Learn more in the Shopify Consumer Privacy Policy and the Shopify Privacy Portal .

Omnisend

If you subscribe to LumaHvn emails or interact with our marketing, we may use Omnisend to manage subscriber information, preferences, interest segments, campaigns, automations, and email engagement.

You can review Omnisend’s Privacy Policy .

Fulfillment and Delivery

We may provide your name, delivery address, telephone number, email address, order details, and shipping instructions to carriers and fulfillment providers, including Amazon Multi-Channel Fulfillment where that service is used, solely as reasonably necessary to fulfill, track, support, or return your LumaHvn order.

Other Service Providers

We may also disclose information to:

• Payment processors and financial service providers
• Shipping carriers and fulfillment partners
• Order-tracking and delivery-notification providers
• Cloud hosting, security, and fraud-prevention providers
• Email, marketing, and customer service providers
• Analytics, performance, and advertising platforms
• Review, survey, loyalty, and website application providers
• Accountants, attorneys, insurers, and professional advisers

Business and Legal Disclosures

We may disclose personal information when necessary to:

• Comply with a court order or lawful government request
• Investigate fraud, abuse, or security incidents
• Protect the rights, safety, property, or security of LumaHvn or others
• Complete a merger, financing, restructuring, sale, or transfer of business assets

Advertising and Data Sharing

We may work with analytics, advertising, and social media partners to understand website activity, measure campaign performance, and display advertising that may be more relevant to your interests.

These activities may involve cookies, pixels, device identifiers, browsing activity, purchase activity, hashed contact information, or similar information.

Under certain United States privacy laws, some advertising activities may be defined as “selling,” “sharing,” or using personal information for targeted advertising, even when money is not directly exchanged for your information.

Advertising Preference Tools

• Meta Advertising Preferences
• Google My Ad Center
• Digital Advertising Alliance Opt-Out Portal

Cookies and Similar Technologies

Cookies are small files stored on a browser or device. We and our providers may use cookies, pixels, tags, local storage, and similar technologies to operate the website and understand how it is used.

The exact cookies used may change depending on Shopify settings, installed applications, payment providers, marketing services, and your location.

Where required, non-essential cookies are used only after you make a choice through our Cookie Banner. You can review or change your preferences through the privacy controls available on the website.

You may also control cookies through your browser. Blocking some cookies may prevent checkout, carts, customer accounts, or other website functions from working properly.

Global Privacy Control and Do Not Track

Where required by applicable law, we process supported Global Privacy Control signals as a request to opt out of eligible sales, sharing, or targeted advertising for the browser or device sending the signal.

Because there is no universally accepted standard for all browser “Do Not Track” signals, our website may not separately respond to every Do Not Track setting.

Browser-based choices may apply only to the browser or device from which they are sent and may need to be repeated on other devices.

Email and Marketing Communications

If you subscribe to LumaHvn marketing, we may send workout education, digital guides, product information, recommendations, archive-sale announcements, and promotional communications.

You may unsubscribe at any time by using the unsubscribe link in an email or by contacting {{email}}.

Unsubscribing from marketing does not prevent transactional or service messages such as order confirmations, shipping updates, return communications, security notices, or policy updates.

Interest Preferences

If you select an interest such as Pilates, yoga, flexibility, or home strength, we may use that preference to make our educational content and product recommendations more relevant. You may update your preferences or unsubscribe at any time.

Text Messages

If LumaHvn offers text-message marketing and you separately opt in, the consent terms shown when you subscribe will apply. Consent to marketing messages is not a condition of purchasing from LumaHvn.

Data Retention

We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy.

Retention periods may depend on:

• Whether you maintain a customer account
• The time needed to complete or support an order
• Return, refund, chargeback, and warranty periods
• Tax, accounting, customs, and recordkeeping requirements
• Fraud-prevention and security requirements
• Legal claims, disputes, or investigations
• Your consent and communication preferences

When information is no longer reasonably required, we may delete, anonymize, or securely dispose of it, subject to applicable law and technical limitations.

International Data Transfers

LumaHvn operates an online store using providers that may process information in countries other than the country where you live.

Those countries may have privacy laws that differ from those in your jurisdiction. Where required, legally recognized safeguards are used for international transfers of personal information.

Information Security

We use reasonable administrative, technical, and organizational measures intended to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.

However, no website, internet transmission, electronic storage system, or security measure can be guaranteed to be completely secure.

You are responsible for keeping account credentials confidential and notifying us promptly if you believe your account or personal information has been used without authorization.

Children’s Privacy

The LumaHvn website and products are intended for a general adult audience and are not directed to children under the age of 13.

We do not knowingly collect personal information directly from children under 13. If you believe a child has submitted personal information without appropriate authorization, contact {{email}} so we can review and, where appropriate, delete it.

Your Privacy Rights and Choices

Depending on where you live and subject to applicable exceptions, you may have some or all of the following rights:

To submit a request, email {{email}} and describe the right you would like to exercise.

We may request information needed to verify your identity and protect your account. We will respond within the period required by applicable law.

We will not unlawfully discriminate against you for exercising an applicable privacy right.

EEA, United Kingdom, and Switzerland

If your information is protected by European data protection laws, you may have rights of access, correction, deletion, restriction, portability, objection, and withdrawal of consent.

You may also have the right to lodge a complaint with the data protection authority responsible for your country or region.

These rights may be subject to identity verification and legal exceptions, including circumstances where information must be retained for contractual, security, legal, or recordkeeping purposes.

United States State Privacy Rights

Residents of certain United States states may have rights concerning access, correction, deletion, portability, targeted advertising, sale or sharing of personal information, profiling, and sensitive personal information.

An authorized agent may submit a request where permitted by law. We may require evidence of the agent’s authority and may separately verify your identity.

Some state privacy laws apply only to businesses meeting specific legal thresholds. We process eligible requests according to the laws applicable to LumaHvn and the request.

Fraud Screening and Automated Processing

Shopify, payment providers, and fraud-prevention services may use automated systems to identify transactions that appear suspicious or present an elevated risk.

These systems may consider IP address, account activity, payment activity, order value, transaction history, address consistency, and repeated failed payment attempts.

An order may be delayed, reviewed, restricted, or canceled when a security or fraud risk is detected. Where required by law, you may request information about or human review of an eligible automated decision.

Third-Party Websites

Our website may link to carrier websites, payment platforms, social networks, advertising services, or other third-party websites.

LumaHvn does not control and is not responsible for the privacy, security, content, or independent data practices of those third parties. Review their privacy policies before submitting personal information.

Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in our products, services, technology, applications, legal obligations, or data-processing practices.

The revised policy will be published on this page with an updated date. Where required, we may provide additional notice of a material change.

Related Store Policies

These policies provide additional information about shopping with LumaHvn.

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